Victoria Profile.

The Flow South East

Flow FM is a commercial radio station based in South East Regional Australia. With radio services across the North Central, Otway Ranges (The Great Ocean Road), The Mallee, The Yarra Ranges, The Victorian Snow Fields. Key Towns are Healesville, Apollo Bay, Donald , Birchip, Wycheproof, Hopetoun, and Ouen.

The Stats

Population of 60K

Demographic  25-55 plus

Male to Female skew 52% women

The Flow FM Victoria

Flow FM’s audience is primarily made up of farmers, wineries, tourist operators and the logging industry. Flow FM has key coverage in the Yarra Valley wine region, the Great Ocean Road and the Silo Art Trail through the Mallee.


No major competitor in our areas, apart from ABC.

30-60% listenership rates in all markets

High connectivity with 24 regionally based events, 50 competitions, interactive fast growing social media.

Coverage of 8 local football competitions.

Top Industries


Wine Industry.


 Education & Health.

Forestry & Fishing.

 Wholesale, Retail, Trade & Tourism

Did you Know

We’ve all heard about the giant rural grain storage silo’s being painted as art murals. But did you know that these giant towers are actually empty! Grain no longer fits in these structures and is now held in huge tarpaulin covered bunkers.

Download a copy

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