Outback Profile.

The Flow Outback

Flow FM is a commercial radio station based in regional Australia. With coverage across Roxby Downs, Coober Pedy, Woomera, Prominent Hill, Leigh Creek, Ceduna, Streaky Bay & Central Eyre Peninsular. Flow FM also has coverage at Jabiru in the Northern Territory.

The Stats

Population of 20K

Demographic  25-55 plus

Male to Female skew 52% women

The Flow FM Outback

Farming, Mining and Tourism are key industries. Across this region are open cut mines and underground mining which can be seen at Coober Pedy, The Eyre Peninsula also has Cactus Surfing beach, oysters which are grown along the West Coast. The Port of Thevenard. The second largest in SA.


No major competitor in our areas, apart from ABC.

High connectivity with 24 regionally based events, 50 competitions, interactive fast growing social media.

30-60% listenership rates in all markets

Coverage of 3 local football competitions.

Top Industries


Wine Industry.


 Education & Health.

Forestry & Fishing.

 Wholesale & Retail Trade.

Did you Know

We all know that the West Coast of South Australia has the freshest untouched seafood from pristine waters in the world. But did you know that at the annual Oyster Festival in Ceduna that 25,000 oysters are consumed in one day! The seafood flows.

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