Central Profile.

The Flow Central

Flow FM is a commercial radio station based in regional Australia. Flow FM Central region covers Barossa, Light, Western Riverland, Mid North and Yorke Peninsula. Key towns are Maitland, Moonta, Minlaton, Peterborough, Jamestown, Burra, Eudunda, Kapunda, Nuriootpa, Clare, Riverton & Balaklava.

The Stats

Population of 65K

Demographic  25-55 plus

Male to Female skew 52% women

The Flow FM Outback

Flow FM Central has large scale winery operations with broad acre farms to the west, north, and east, with beef, sheep, cropping and wool production. In the Central region there are substantial poultry and abattoir operations. The Murray River provides for houseboat tourism.


No major competitor in our areas, apart from ABC.

High connectivity with 24 regionally based events, 50 competitions, interactive fast growing social media.

30-60% listenership rates in all markets

Coverage of 6 local football competitions.

Top Industries


Wine Industry.


 Education & Health.

Forestry & Fishing.

 Wholesale & Retail Trade.

Did you Know

We all know that the Barossa Valley is a premier wine region of the world but did you know that the Orora Glass Bottle Making Factory in Flows Central area makes 400 million empty glass bottles every year, ready to be filled and flowing with your favourite beverage.

Download a copy

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